GERALD R. FORD INTERNATIONAL AIRPORT

Gerald R. Ford International Airport is an airport located in Grand Rapids, MI and has been committed to connecting its community to destinations worldwide. The airport’s brand and wayfinding systems are intended to help guests feel comfortable while traveling with an awe-inspiring twist.

Along with rebranding, they were also in need of a new wayfinding system. As the airport has expanded in recent years, they have found a need for a more robust system that better distinguishes between different umbrellas of services that the airport provides.

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DIVE

Dive is a mobile application that helps local bars, restaurants and cafés engage with their customers through a digital experience catered to the food service industry. Many small businesses don’t have the resources to create a sufficient online presence to keep even their own community informed. Social media platforms often feel cumbersome in terms of highlighting important information for businesses in this space.

Dive was created to help you plan something fun for the weekend or find a new happy hour to check out on your way home from work. Dive is intended to feel accessible to the business owner while feeling exciting to use.

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THE SELF

The Self is a conceptual book in the genre of philosophy and religion. More specifically, the books are a western interpretation of eastern ideas surrounding the topic of Zen Buddhism. The book is intended to have a contemporary feel while also paying homage to the history and culture that it is inspired by. The artwork found on the cover was inspired by Zen garden patterns.

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MUSKEGON COMMUNITY COLLEGE

Muskegon Community College is a junior college located in Muskegon, Michigan. Muskegon Community College offers a high-level education at an affordable price to cater to a wide array of individuals. The look and feel of the rebrand is intended to make the school feel accessible to anyone while also maintaining a sophisticated appeal.

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AURA

Aura is a line of skincare products marketed towards a female audience ages 18–24. Aura provides a product that uses high-quality ingredients at a reasonable price point. The design of the products is intended to evoke a warm, colorful ambience to catch the eye of a potential customer.

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SENTIENT

Sentient is a conceptual skateboarding and lifestyle brand comprised of a brick-and-mortar and a magazine. Sentient was designed with teenagers and young adults in mind, ages 16-24. The sport of skateboarding has a strong relationship with the aesthetics that it perpetuates. As the sport has evolved so has this aesthetic, and while there will always be a rough-n-tough look associated with the sport, there has been a recent shift to a more simplified approach to the visual appeal. Sentient is a response to a change in look that the subculture has seen over recent years.

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ARTETC.

ArtEtc. is a conceptual service aiming to provide people with a more intimate experience when viewing art through educating the viewer and therefore helping them see any given piece in a different way. The service is intended to be used by anyone who has interest in art and its history. ArtEtc. is made up of a website, application, and various publications that will accommodate a particular experience.

The publication featured here is an exploration through multiple art movements from the late-19th century to mid-20th century. While the book could be purchased separately, it would ideally be read along with experiencing the artworks in person at an exhibition put on by ArtEtc.

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Brendan Wingo

A graphic designer from Grand Rapids, Michigan.