BRANDING / WAYFINDING
Gerald R. Ford International Airport is an airport located in Grand Rapids, MI and has been committed to connecting its community to destinations worldwide. The airports brand and wayfinding systems are intended to help guests feel comfortable while traveling with an awe inspiring twist.
Wayfinding & Signage Guide: Along with rebranding they were also in need of a new wayfinding system. As the airport has expanded in recent years, they have found a need for a more robust system that better distinguishes between different umbrellas of services that the airport provides.